How much can you make on Turo in Canada? Real numbers from a 100-car fleet
What cars in Halifax and Toronto actually brought in per month on Turo in 2026, by vehicle type and by season, from Drifty's own fleet data. No projections.
November 6, 2026 · 6 min read · by the Drifty team
Most answers to this question are either a sales pitch or a single host's story. This one is fleet data. Drifty runs over 100 cars on Turo across Halifax and Toronto, and the figures below are what those cars brought in from January to October 2026. They are real, they vary a lot, and the spread matters more than the average.
How to read the numbers: figures are trip revenue in Canadian dollars, meaning what guests paid for the car and its delivery and extras, before Turo's host fee, before a management fee, and before the owner's own costs. Sales tax and Turo's separate guest fees are excluded. "Per car-month" is one car's revenue in one calendar month while it was listed. Data: 103 vehicles, 677 car-months, Jan to Oct 2026. Vehicle classes are ours.
The short answer
In the busiest month of the year, a typical car in our fleet brought in about $2,850 (August 2026 median per car), and the top quarter of cars did over $3,600 that month. Across the whole year the picture is lower and much wider: the median car-month was just under $1,000, the top quarter were above $1,800, and the slowest winter months were a few hundred dollars.
The best-earning models in our fleet, a Toyota Highlander and a Sienna, averaged $2,400 to $2,900 a month across the period. Full list below.
| Vehicle type | Cars | Low quarter (P25) | Median month | High quarter (P75) |
|---|---|---|---|---|
| All vehicles | 103 | $464 | $983 | $1,818 |
| Mid-size and large SUV, pickup | 8 | $636 | $1,308 | $2,450 |
| Minivan | 7 | $307 | $1,202 | $2,429 |
| Luxury (Lexus, Audi, BMW, Porsche) | 15 | $414 | $1,081 | $1,720 |
| Compact SUV (RAV4, CX-5, Rogue, Forester) | 53 | $479 | $983 | $1,792 |
| Economy sedan (Corolla, Civic, Sentra) | 17 | $325 | $820 | $1,610 |
| EV | 3 | $513 | $706 | $1,405 |
Two things stand out. Bigger practical vehicles bring in the most per month: three-row SUVs and minivans book for family trips and stay out for a week at a time. And luxury cars do not bring in proportionally more than a RAV4, even though they cost two or three times as much to buy and repair. Read that table before you buy a car for Turo.
Season decides more than the car
Averages hide the real shape of the year. Here is our fleet-wide utilization (booked days divided by days in the month) and the median monthly revenue for a single car, by month:
| Month (2026) | Fleet utilization | Median car-month | High quarter (P75) |
|---|---|---|---|
| August | 51% | $2,853 | $3,613 |
| July | 41% | $2,195 | |
| September | 54% | $1,644 | |
| June | 35% | $1,146 | |
| May | 39% | $1,056 | |
| October | 40% | $983 | |
| April | 32% | $593 | |
| January | 34% | $473 | |
| March | 26% | $421 | |
| February | 30% | $321 |
Fleet-wide, August brought in roughly nine times what January did. A car that joined in July and left in September would think Turo is a gold mine. A car that joined in January would think it's a waste of time. Both would be wrong. Judge a year, not a month.
In Halifax the swing is bigger, because tourism drives summer and the winter is quiet. In Toronto the floor is higher in winter and the summer peak is lower.
Halifax versus Toronto
| City | Cars | Median car-month | High quarter (P75) | Average utilization |
|---|---|---|---|---|
| Halifax | 87 | $1,003 | $1,971 | 39% |
| Toronto | 16 | $912 | $1,394 | 41% |
Our Toronto fleet is newer and smaller, so treat its numbers as early. The pattern so far: steadier bookings, lower peaks, more price competition. In Halifax, 85% of our trips start at the airport; a car that is reliably delivered to YHZ brings in well above a car that isn't.
From trip revenue to your payout
For any one trip, the owner's payout is:
- Trip revenue: what the guest pays for the car, plus delivery, extras, extra-distance and fuel charges. Every figure on this page is this number.
- Minus Turo's host fee. Turo keeps a share of the trip price that depends on the host protection plan: 15%, 25% or 35% in Canada at the time of writing. Most of our fleet runs on the 75% plan. Across our 2026 trips, what Turo paid out came to roughly 70% of trip revenue once sales tax on Turo's fee and small adjustments are counted.
- Minus operating costs: cleaning, airport runs, consumables, tire changes, small repairs between trips.
- Minus the management fee, if someone else runs the car for you. At Drifty this is a share of net revenue, agreed before you sign and shown on every monthly statement.
- Minus your own ownership costs: insurance, financing, maintenance, and the depreciation from the extra kilometres.
Steps 1 to 4 show up on a statement. Step 5 is the one owners forget. A car doing 1,500 km a month of guest driving is depreciating faster than one in your driveway, and tires and brakes wear with it.
What moves a car up or down the table
From our data and our experience running these cars:
- Airport delivery. The single biggest factor in Halifax. Guests arriving at YHZ book the car that will be at the airport.
- Vehicle size and seats. Seven seats bring in more than five. Cargo space brings in more than style.
- Rating and response time. A listing with a 4.9 and fast replies appears higher in search and gets the long trips. One bad month of reviews shows up in bookings for the next three.
- Pricing that moves. Our busiest weeks are priced very differently from our slowest. A fixed price loses in both.
- Days available. A car blocked most weekends earns like a car blocked most weekends.
- Age and condition. Newer cars can be listed at higher prices and have fewer trip-ending breakdowns, but the gap is smaller than most owners expect. See which cars actually get booked.
So, is it worth it for your car?
Take the median for your vehicle type, apply Turo's share and a cautious haircut, and multiply by twelve. Subtract your extra insurance cost, a tire set, and a realistic depreciation number. If the result is still clearly positive and you don't need the car most weeks, it's worth a conversation. If the car is older, high-mileage, or you'd use it every weekend in summer, it probably isn't, and we'll say so.
We update these figures once a year. If you want to know where your specific car and city would land, book a 20-minute call. You'll get a straight answer, not a projection.